In North America, an estimated 1 billion birds die each year from window collisions. Governments at the federal, state/provincial, and municipal levels have started to enact policies that call for bird-safe buildings. Cities have led the way (starting with Toronto, Ontario) with bird-safe guidelines and requirements, but higher-level governments have also begun to introduce legislation designed to reduce the risk of harm posed to birds by the built environment.
Collisions with glass are among the most dangerous hazards that birds face as they navigate through human-altered landscapes, and the risk of harm has increased with the growing prevalence of glass in architectural design. But humans don't have to give up the beauty and benefits of using glass on their buildings, because it is simple and easy to make glass safe for birds. Raising awareness about how glass can be dangerous to birds, as well as how easy it is to mitigate this danger, is the key to saving birds from this threat. We hope that the bird-safe policies will inspire more individuals, building owners, developers, architects, and governments to take action to protect birds from harmful window collisions.
Since its inception in 2005, Feather Friendly® has years of experience installing markers on commercial buildings. Whether they're completing a large-scale installation for a new construction project, retrofitting an older building, or creating a custom design, Feather Friendly® Bird Deterrent Technology is made to last. Their markers are used successfully worldwide in all climates and environments without compromising quality or performance.
Feather Friendly® Technologies, in association with Convenience Group, has worked closely with leading authorities on bird collisions, developing a number of innovative patent-pending technologies. Feather Friendly® proprietary product is fabricated using a combination of high-quality materials and has an expected lifespan of 12-15 years.
Bird collisions with glass panel fences are quickly becoming a major issue with the rising trend of clear railing systems. Feather Friendly ® Black Markers are more visible on both sides of the glass, which makes them more effective at preventing collisions from both sides.
Collisions can also occur when birds try to “fly through” a space where there are clear barriers, such as, on clear railing systems. Just as vision strips prevent humans from walking into glass barriers, Feather Friendly Black Markers alert birds to the presence of a clear solid surface.
Feather Friendly® window markers are the easy-to-use solution for preventing bird collisions with residential and commercial glass surfaces. Compared to film coverings, Feather Friendly® window markers are highly effective in making the area visible to birds and preventing deadly collisions, while remaining unobtrusive to humans.
The markers are placed on the outside of the window and are designed to break up surface reflections without damaging the glass. Their products are endorsed by a number of bird conservation organizations, including Fatal Light Awareness Program (FLAP) and the American Bird Conservancy.
Feather Friendly® continually improves and adapt their products to meet the needs of their clients.